SIG Roofing says roofers know best in the search for Britain’s Best Cafe
SIG Roofing is running a national campaign through September and October this year aiming to find Britain’s Best Cafe, using the recommendations of its customers.
According to Marketing Director Stuart Base, roofers and contractors know best what makes a great cafe.
“Our customers are hard-working early starters who always know where to get the best local breakfast served with a smile. We decided it would be fun to let them vote for their favourite eatery and maybe send them on their way to the top prize, which is a trip to New York.”
All 120 branches of SIG Roofing will be fully involved, helping to recruit the cafes and displaying full details of the campaign on their own premises, together with the facility to accept voting forms. Online voting is also available at …
SIG Roofing, which rebranded under the SIG Group identity in 2014, is focused on three key business sectors; pitched, flat and industrial roofing products and services and is UK market leader for distribution into both the professional and home improvement markets.
Janine Brady, Marketing Manager for the business, says the ‘Britain’s Best Cafe’ initiative is an integral part of its commitment to the customer relationship.
“It’s a light-hearted but important message to our loyal customers about what helps to make their day better. A really good cafe breakfast sets them up for work and is their best opportunity to chat to their mates about everything from food to football. Much of the communication and activity in this campaign will be conducted through our local branches to underline the relationship between them and their customers.”.
