With latest statistics from TrustMark showing a continuous increase in the number of roofers’ details being searched via its website – a staggering 68,528 homeowners searched for roofers in September ‘15 alone – NFRC is urging roofing companies to join the 12,801 tradesmen who have already joined TrustMark.
This latest call to action forms part of NFRC’s membership awareness campaign – ‘Get wise, get savvy, get NFRC’ – where domestic roofing contractors are being encouraged to stand out from the crowd and further enhance their reputation and grow their business by joining successful schemes such as TrustMark and Which? Trusted Traders. For existing members of NFRC, membership of TrustMark comes free.
TrustMark represents the only Government-endorsed scheme for all trades in and around the home. During 2014, more than 7.2 million search results were provided to homeowners who used TrustMark’s website and telephone helpline to find expert tradesmen to carry out work on their homes – an increase of 38% compared to the same period in 2013.
TrustMark’s growing popularity comes as homeowners now realise the importance of only using quality local firms and expert tradespeople to do their home improvements and repair work. The scheme not only reassures homeowners that they are working with tradesmen who are the best in the business, it offers a trusted avenue for support and advice as and when needed. TrustMark provides choice, confidence, education and protection.
All TrustMark companies work to Government-endorsed standards and are uniquely checked for three cornerstones of quality – trading practices, customer care and technical competence. By thoroughly vetting and assessing all traders who apply to join – a process which has been streamlined for NFRC members, as vetting has already been carried out – homeowners who use TrustMark can feel confident that they are choosing a reputable tradesperson.
Ray Horwood CBE, Chief Executive of NFRC comments: “We believe that TrustMark is a must for domestic roofers. It’s all about enhanced reputation, and if contractors want to stand out from the crowd, they can no longer afford to rely solely on traditional methods of advertising. By using a simple postcode search facility, homeowners can easily find a reputable roofer in their local area. Not only that, the site offers a customer satisfaction service, providing yet further opportunity for contractors to boost their reputation and win even more business. This is why we make TrustMark a part of NFRC membership for all companies operating in the domestic market.”
Simon Ayers, Chief Executive of TrustMark adds: “NFRC and TrustMark have worked together since 2005 and since then, the scheme has gone from strength to strength. As well as providing a credible and trusted search facility for quality roofers, the scheme is also gaining ground for its customer feedback service. It offers peace of mind to any potential customers, and positive feedback can often be a deciding factor when choosing a contractor for the job.”
In addition to benefiting from automatic membership of TrustMark at no extra cost, NFRC members are also fast tracked to joining CompetentRoofer, which enables self-certification for Building Regulations on roof refurbishment.